Advanced Sponsorship Models for Global eSports Competitions
Sponsorship in esports used to look fairly simple: put a brand logo on the broadcast, mention the sponsor during a show segment, and display a

Sponsorship in esports used to look fairly simple: put a brand logo on the broadcast, ...

A tournament can fill an arena, attract millions of online viewers, and award a huge ...

A sold-out arena and millions of livestream viewers can make a major eSports tournament look ...

A packed arena, millions of online viewers, professional production crews, international teams, and a huge ...

Virtual reality used to require more than simply putting on a headset. Early high-end setups ...

Modern VR headsets are pushing more pixels, wider fields of view, higher refresh rates, and ...
Sponsorship in esports used to look fairly simple: put a brand logo on the broadcast, mention the sponsor during a show segment, and display a
A tournament can fill an arena, attract millions of online viewers, and award a huge prize pool while still facing serious economic pressure behind the
A sold-out arena and millions of livestream viewers can make a major eSports tournament look commercially successful. But a huge audience does not automatically create
A packed arena, millions of online viewers, professional production crews, international teams, and a huge prize pool can make an eSports tournament look like a
Virtual reality used to require more than simply putting on a headset. Early high-end setups often depended on external tracking hardware placed around the room,
Modern VR headsets are pushing more pixels, wider fields of view, higher refresh rates, and increasingly complex virtual environments. That sounds great for immersion, but
Move your head inside a VR headset and the virtual world seems to respond instantly. Of course, nothing in a computer system is truly instant.
In a traditional competitive game, aiming usually depends on a mouse, controller stick, or touchscreen. In virtual reality, your actual head, hands, arms, and sometimes
Virtual reality has always promised something traditional gaming cannot completely reproduce: the feeling that you are physically inside the game rather than simply watching it
A rocket flies across the map, a player jumps onto a moving platform, two vehicles collide, and a grenade bounces around a corner. To players,