First Merch Store Launch by Axie Infinity Developer Sky Mavis
Axie Infinity developer Sky Mavis has recently made a groundbreaking announcement regarding the launch of its very first merchandise store.
Code: Axie_ Collection
The first collection, >Code: Axie_ Collection, commemorates the game’s initial launch in 2018. This marks the time when the first axie NFTs were minted without any artwork, containing only code. The collection will consist of a special limited edition drop that will last for two weeks, including a hoodie, t-shirt, and cap.
Merch Store Offerings
The merch store will also include figurines, plushies, and apparel. Additionally, holders of Mystic axie NFTs will have access to a token-gated figurine in both physical and digital form. Updated licensing guidelines will enable Mystic holders to create, sell, and receive 100% of the profit from merchandise featuring their axies.
According to Sky Mavis CEO Trung Nguyen, “We believe by building a strong and accessible IP, we can introduce more people to Axie Infinity and bring in a new generation to web3. Like Hello Kitty and Pokémon, our axies have captured the hearts of millions of gamers and have the potential to be a cultural touchpoint in the physical world.”
Along with the launch, Sky Mavis will release downloadable designs for fans to print locally. In key regions such as the Philippines, Vietnam, Thailand, and Indonesia, the company will be partnering with the popular superapp Grab. As part of the collaboration, store users will receive Grab points and a 10% discount through a campaign on the GrabAds platform.
The merchandise store will officially launch at 2pm GMT on Friday, November 24th. The first 5,000 individuals to make a purchase using the Ronin wallet will receive a free axie NFT and have the opportunity to claim one of three Mystic axies.
In conclusion, Axie Infinity’s foray into the merchandise market signifies a significant step in expanding its reach and strengthening its community. The launch of the merch store provides fans and players with a new opportunity to engage with the game, while also serving as a potential avenue for the introduction of the Axie Infinity brand to a wider audience.
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