Esports Organisation Sentinels Partners with ADVANCED to Launch New Energy Drink
North American esports organization Sentinels has announced a partnership with energy drink brand ADVANCED to launch a new product.
Called ‘Hopium’, the energy drink is the first product developed by the two brands and it marks the beginning of a year-long partnership between both entities.
ADVANCED is a supplement and energy drink brand from the United States that focuses on the gaming audience. ADVANCED offers several product lines, ranging from energy powders, carbonated energy drinks, teas, vitamin gummies, and other supplements.
The new energy drink’s name, Hopium, is inspired by the word’s usage in the gaming and esports communities to describe hope for good results. Hopium was further popularized by Riot Games in 2021 when the company created a mock ad describing hopium as a drug that keeps ‘realistic expectations’ out of one’s mind while keeping them happy and positive. Sentinels has often used the term hopium in its social media posts.
Sentinels has created a version of ADVANCED’s energy drink powder blend with a raspberry-lemonade flavor. The product will co-branded with Sentinels and will be available through the Sentinels and ADVANCED internet stores. As well as the product itself, the two brands have created merchandise to support its launch, including shirts and shakers.
The two brands did not share details about upcoming collaborations, but did note that there will be more products ‘across ADVANCED’s Energy, Hydration, and Focus product lines’.
The partnership between Sentinels and ADVANCED marks the launch of a new energy drink called Hopium, inspired by the optimism and hope for good results in gaming and esports. This collaboration is set to bring the gaming audience a unique energy drink with raspberry-lemonade flavor, catered to their needs for enhanced focus and endurance during gaming sessions.
The product not only includes the energy drink itself, but also co-branded merchandise such as shirts and shakers, allowing fans to show their support for the partnership between Sentinels and ADVANCED.
With the promise of more products across ADVANCED’s Energy, Hydration, and Focus product lines, gamers and esports fans can look forward to a range of offerings that cater to their specific needs for energy, hydration, and enhanced focus during competitive gaming sessions.
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