Sandbox VR Partners with Netflix for Squid Game Virtual Reality Experience
September 27, 2023 – Sandbox VR, a provider of location-based virtual reality (VR) experiences, has recently announced a partnership with Netflix for the upcoming opening of the fully immersive Squid Game virtual experience. With over 265 million views, Squid Game is one of Netflix’ most watched series, and starting September 29, fans of the show will be able to participate in the world of Squid Game in full-body VR.
Immerse Yourself in the World of Squid Game with Virtual Reality
Sandbox VR introduces the ‘Squid Games Virtuals’ VR experience, which transports players to iconic locations from the Squid Game series. Players become contestants in various challenges inspired by the show and compete against each other to be the last one standing.
Groups of up to six players will engage in challenges like ‘Red Light, Green Light’ and ‘Cross the Glass Bridge,’ along with new twists that expand on the world of the series. After each game session, players will receive personalized highlight videos capturing their virtual in-game reactions and recapping their very own Squid Game story.
“At Netflix, we have always been committed to pushing the boundaries of entertainment and we are excited to partner with Sandbox VR for the launch of our Squid Game virtual reality experience,” said Greg Lombardo, VP, Live Experiences, Netflix. “By tapping into the power of virtual reality, fans can further immerse themselves in the world of this series with captivating and thrilling games they have come to know and love.”
Unprecedented Realism and Immersion with Sandbox VR’s Technology
Sandbox VR’s patented motion-tracking technology, combined with a haptic system, provides players with a deeper sense of realism and immersion. Unlike home-based VR setups or other location-based VR platforms, Sandbox VR’s technology enables guests to physically interact with one another while being precisely tracked in VR.
“Our tech enables guests to physically interact with one another while being precisely tracked in VR,” said Steve Zhao, Founder and CEO of Sandbox VR. “What makes Squid Game Virtuals exciting is that the experience truly leverages our platform’s capabilities. Guests’ own bodies act as their game controllers; all they have to do is step into the virtual world and participate in the action unfolding all around them.”
Designing an Engaging and Social Experience
“During early development, we knew the key to this project was to bring the unforgettable thrills and drama of Squid Game to VR in a way that’s approachable and fun for fans,” said Michael Hampden, SVP Content and Creative Director at Sandbox VR. “Working closely with Netflix, we designed new mini-games and adapted ideas from the series. The result is an incredibly engaging and social experience, unlike anything Sandbox VR has created before. We can’t wait for the reactions when our guests take their first steps across the glass bridge or hear the music stop in Red Light, Green Light.”
Sandbox VR also offers seven additional proprietary experiences based on exclusive licensing agreements with other Hollywood series, as well as its own original intellectual properties. All Sandbox VR experiences are created by the company’s in-house gaming studio and are tailored for group participation, allowing up to six friends to freely explore and interact within virtual worlds.
For more information about Sandbox VR and its location-based entertainment experiences, including Squid Game Virtuals, visit VR Game News.
Image / video credit: Sandbox VR / YouTube
Editor Notes
I’m personally thrilled about this partnership between Sandbox VR and Netflix for the Squid Game virtual reality experience. It’s a fantastic opportunity for fans of the series to truly immerse themselves in the world of Squid Game and participate in the iconic challenges from the show. Sandbox VR’s technology promises an unprecedented level of realism and interaction, making this experience even more thrilling. I can’t wait to see the reactions from players as they embark on their Squid Game adventure. If you’re a fan of VR gaming and want to stay up to date with the latest news and experiences, I highly recommend checking out VR Game News.
