Brazilian esports organisation FURIA expands merchandise availability
The Brazilian esports organization known as FURIA has taken a significant step towards expanding its global reach by shipping its merchandise internationally. Starting November 21st, fans of the organization can now purchase its range of merchandise from anywhere in the world, following an initial exclusive sale in Brazil. The new distribution center in the United States has made this expansion possible and aims to meet the increasing demand from FURIA’s growing international fan base.
Focus on Merchandising
In 2023, FURIA has prioritized its merchandising efforts, with the organization securing a partnership with American apparel brand New Era to create a headwear collection featuring FURIA’s branding. This move indicates a larger focus on expanding its brand presence beyond traditional esports audiences.
New Visual Identity and Ethos
The recent e-commerce expansion is the latest addition to FURIA’s new visual identity and ethos, which was unveiled in October 2023. The new logo and motto are designed to promote inclusion within the esports industry, reflecting the organization’s commitment to being more than just a competitive gaming entity.
FURIA’s Positioning in the Esports Ecosystem
Aside from its merchandising efforts, FURIA has been proactive in consolidating its position in the South American esports ecosystem. In September 2023, the organization announced a partnership with Shikenso Analytics to analyze the performance of its existing sponsorships using advanced AI tools. This demonstrates FURIA’s commitment to data-driven decision-making and sustainable growth strategies.
André Akkari, co-CEO of FURIA, expressed his excitement about the expansion, stating, “We are thrilled to take this significant step towards expanding our global reach and providing our merchandise to fans all around the world. We have been fortunate to see our fan base grow beyond the borders of Brazil, and this expansion represents our commitment to our global community.”
Editor Notes: VR Game News
In the world of virtual reality, gaming enthusiasts are always seeking the latest updates and trends in the VR gaming industry. For comprehensive coverage of VR gaming news and insights, visit VR Game News for the latest information and reviews.
It’s encouraging to see esports organizations like FURIA making strides towards global expansion, which reflects the ever-growing influence of the esports industry on a global scale. As the industry continues to evolve, it’s essential for organizations to embrace inclusivity and engage with diverse fan communities, which aligns with the ethos of FURIA’s recent rebranding. This expansion presents an exciting opportunity for fans worldwide to connect with the FURIA brand and become part of its global community.