Highlights
Activision has already planned out the future of the Call of Duty franchise, extending its longevity for the next four years. This revelation comes from a high-ranking company official, who provided insights into the series’ past, present, and future.
With each installment, such as Modern Warfare 2, shattering franchise records, and Call of Duty: Mobile maintaining its dominance in downloads even after four years since its release, Activision’s renowned video game franchise continues to grow stronger. The company now holds a significant portion of the highly profitable battle royale market, thanks to the successful launch of Call of Duty: Warzone in 2020.
Looking ahead, Activision President Rob Kostich shared that the publisher has meticulously planned all forthcoming Call of Duty games until 2027. In a recent interview with VentureBeat, Kostich stated, “We’re constantly in our planning phase.” He further explained that the company actively seeks input from a large “focus group” and listens to player feedback to determine the future direction of the franchise.
Kostich acknowledged that this approach may not always be flawless but emphasized its overall effectiveness, ensuring that Call of Duty games consistently meet or exceed expectations. He particularly highlighted the impact of the original Modern Warfare 2 as a defining moment in the franchise’s history. Released in 2009, the game propelled Call of Duty to unprecedented levels of popularity and left a lasting impact on the industry as a whole.
Reflecting on other significant achievements, Kostich pointed to Call of Duty: Warzone as another major success for the franchise. Despite the challenges of transitioning to a free-to-play model, the publisher found that Warzone actually boosted sales of the mainline installments, as evidenced by the record-breaking launch of Call of Duty: Modern Warfare 2. This success encouraged Activision to maintain its annual release model and explore different eras and settings within the Call of Duty universe.
Moving forward, Activision aims to keep the franchise fresh by regularly alternating between different settings and eras in its Call of Duty games. The company’s President confidently dismissed concerns of franchise exhaustion due to the yearly release model, reassured that as long as the expectations of the Call of Duty fandom are met, the franchise will continue to thrive.
Source: VentureBeat
Activision Plans Next Four Years of Call of Duty Games, Ensuring Longevity
Activision has recently unveiled its comprehensive plan for the future of the Call of Duty franchise. With meticulous planning, the gaming giant has charted the course of the franchise for the next four years, guaranteeing its longevity and continued success. This strategic move demonstrates Activision’s commitment to keep the franchise fresh and exciting for its dedicated fanbase.
A Dominant Franchise in the Gaming Industry
Call of Duty remains one of the most successful video game franchises of all time. From the groundbreaking success of Modern Warfare 2 to the long-standing popularity of Call of Duty: Mobile, Activision’s flagship series continues to captivate gamers worldwide. The franchise’s recent foray into the battle royale genre with the launch of Call of Duty: Warzone has further solidified its position in the gaming industry.
Forward-Thinking Planning for Future Success
Rob Kostich, President of Activision, revealed the company’s forward-thinking approach to ensure the continuous growth of Call of Duty. By mapping out all future games until 2027, Activision can strategically navigate the ever-evolving gaming landscape. This comprehensive planning includes actively engaging with a vast focus group and integrating player feedback, ensuring that the franchise remains on the cutting edge.
The Impact of Modern Warfare 2
Modern Warfare 2, an iconic entry in the Call of Duty series, played a pivotal role in shaping the franchise’s success. The game’s release in 2009 propelled Call of Duty into unparalleled popularity and influence. This defining moment showcased Activision’s ability to create groundbreaking experiences that resonate with players and elevate the overall gaming industry.
Warzone’s Revolutionary Transition
Call of Duty: Warzone’s transition to a free-to-play model was a bold move by Activision, considering the franchise’s traditional annual release model. However, this decision proved to be a resounding success. Warzone not only captivated millions of players but also boosted sales of the mainline Call of Duty games. The record-breaking launch of Call of Duty: Modern Warfare 2 stands as a testament to the game’s impact on the franchise’s success.
Exploring Different Settings and Eras
Activision plans to keep the Call of Duty franchise fresh and engaging by exploring various settings and eras. By incorporating different elements into each installment, the company aims to provide a diverse and exciting experience for players. This approach ensures that the franchise avoids stagnation and continues to push the boundaries of what is possible in the world of first-person shooters.
A Non-Issue: Yearly Releases and Franchise Exhaustion
Despite concerns about franchise exhaustion due to its annual release model, Activision remains confident in its strategy. As long as the expectations of the fervent Call of Duty fanbase are met, the franchise will continue to thrive. With an unwavering commitment to quality and innovation, Activision is poised to deliver memorable gaming experiences for years to come.
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